Moving image test - Standby

Developing the idea further of images contained within the text I decided to look at using chunkier type to make the images more legible. Still experimenting with the moving image I decided to try a slightly different angle to the 'Feeling the heat' images of the beautiful people images and tried to be a bit more focused with the message, this time looking at several story board ideas of some of the small lifestyle change we can make in our day to day lives to help reduce our CO2 emissions which are assisting global warming. I think this theme might appeal to a slightly wider target audience than just the twenty somethings.

I enjoyed compiling the sequence but it still seems quite basic. It would help if I put some sound to it to hang the sequence off and give it more pace and context. It's a starting point at least. I'd like to try and create some form of viral piece which might persuade home owners to change their attitudes towards doing a number of small things in their daily routines which could have a significant effect on reducing climate change. Making people think about their daily habits and behaviours in a more environmentally friendly way.

People are beginning to do more such as recycling been the main but there is still more that can be done in the home such as.

• Switching to energy saving light bulbs
• Leaving the car at home
• Turning off rather than leaving appliances on standby
• Products brought from the supermarket which rely on the destruction of the rainforest to create their ingredients
• Going on holiday nationally rather than internationally.