Following on from the initial lifestyle images I decided to take a couple of the ideas and combine them with some typographic ideas. The words used I tried to reflect a double meaning, using the idea of 'Hot' for example as hot for the global warming message and hot for the model(s) looking hot or making out. I tried signing this off with a web link to a made up website such as www.feelingtheheat.org.uk or www.thebeautifulplanet.com to get a feel for tbhe images working as a promotional campaign for a climate change website. If perused I could create a series of related images using male and female images in hot surroundings to give climate change issues a bit of a trendy face lift.

The girl in the arctic using 'cool it' or 'chill out' is an based on the other side of the coin of trying to keep the temperature cool and laying off carbon emissions.

I've presented this idea to a couple of people to get some quick feedback and it doesn't really appeal to the older female genration, is a bit too saucy. I think this sort of idea wold appeal to a much younger audience of twenty somethings, those who are setting up home for the first time maybe who are still going out and enjoying a young trendy lifestyle.