Energy saving animated typography

Following on from looking at a number of pieces of animated typography I decided to take a piece of energy saving statistical information to attempt an animated version of my own. I think it works but isn't as 'WOW as the examples that I have collected. I think unless the narrative is interesting enough then you are completely reliant on the animation to carry the interest of the viewer. For this to work better I think I'd need to include more imagery and animated effects to compliment the animation to captivate the audience.